The readings and the video this week provided me with a great sense of what this course is really all about. Digital media has become a powerful collaborative tool which cannot be ignored, especially as educators. It is a preferred, efficient and engaging way to communicate. It allows us to be creative with our ideas and share them with people instantly. It allows us to reflect on what others have to say and change our perceptions. It allows us to understand our new globalized and much smaller world.
Digital media is requiring us to re-think communication in a fundamentally different way. This fundamental shift is explored in the video “The Machine Is Us/ing Us”.
The video portrays text on a piece of paper as a linear and rigid way of communicating. If we really think about it, this rigid and linear way of communicating has been around for many thousands of years while digital media has been around for less than 50 years. It is fascinating to think about how the potential for human data consumption (knowing and understanding information) is growing at an exponential rate. Is text on paper now becoming a primitive way to communicate? After considering the following, I am leaning towards “yes”.
The flexibility and power of digital text can now take an idea and bring it to life. This is done through hyperlinks connecting a word or idea with other words and ideas creating a sophisticated web of information we can then use to create our own viewpoints, knowledge and emotions. As more we create the information and connections to this information, the more we evolve the “machine”. The “machine” takes the information and categorizes and organizes this information into a useful, efficient and powerful way for “us” to communicate with each other. “We” are the “machine” creating something that transcends the individual.
Wesch, M. (2007). [Video] The machine is us/ing us. Retrieved from http://www.youtube.com/watch?v=NLlGopyXT_g